[Dissonance] Bishop (2007)

[dissonance at psychologie-sociale.org]

*Référence complète :*
Bishop, J. (2007). Increasing participation in online communities: A 
framework for human–computer interaction. /Computers in Human Behavior/, 
/23 /(4), 1881-1893.

*Résumé :
*Online communities are becoming an accepted part of the lives of 
Internet users, although participation in these communities is dependent 
on the types of people that form them. Some of the online community’s 
members do not participate, people referred to as lurkers, whereas 
others who have been in the community for a long time, referred to as 
elders, participate regularly and support others. Understanding what 
drives these individuals and how they chose whether or not to 
participate will lead to online communities that thrive. This paper 
proposes a conceptual framework to describe what drives such individuals 
to carry out actions such as posting messages and adding content (level 
1), the cognitions they use to determine whether or not to take such 
actions (level 2) and the means by which they go about carrying out the 
action in the environment (level 3). Finally, the framework is applied 
to the problem of encouraging members to participate by discussing the 
methods by which people can be persuaded to participate by changing the 
way they interpret their desires and their environment.

*Keywords:
*Online community; Lurkers; Behavior; Persuasion; Cognitive dissonance ; 
Ecological cognition

*Contact :*
Jonathan Bishop, University of Glamorgan, School of Humanities, Law and 
Social Sciences, Llantwit Road, Pontypridd, Wales CF37 1DL, UK
jonathan at jonathanbishop.com

*Information supplémentaire :*
Accessible en ligne